With a rich history of fostering musical talent and pushing boundaries, W Hotels is spreading a new way for bands and DJs to get creative. In partnership with Coca-Cola, W Hotels Worldwide unveiled the first W Sound Suite to launch in North America at W Seattle. The W Sound Suite at W Seattle follows the opening of the world’s first W Sound Suite at W Bali – Seminyak last year, with additional W Sound Suites set to debut at W Hollywood (hotel pictured above) and W Barcelona in the coming months.
The private music studio, writer’s room and lounge offer a retreat for musicians and producers to write and record tracks while on the road. Hotel guests are also able to get in on the fun by booking the studio to live out their rockstar dreams.
W Sound Suites are in part the brainchild of the W brand’s North American music director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He worked with W Seattle to optimize the Sound Suite’s layout and select equipment for professional use and sound quality. The W Sound Suite has been outfitted to professional specifications with production technology by Native Instruments.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the Sound Suite concept to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including Coca-Cola red accents and a mural by Ames Brothers with subtle Coca-Cola references. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon.